Alterna Haircare

Alterna Haircare crafts innovative products based on the principles of hair care science and a minimalist philosophy. A full line of shampoos, conditioners, treatments and styling products are formulated without unnecessary additives such as parabens, damaging sulfates or harsh chemicals. These effective, cruelty-free products can transform the appearance and condition of tresses in salons and at home. Alterna debuted as a clean hair care brand in 1997.