Specifically designed for lighter shades, this tone-perfecting formula keeps unwanted yellow hues and brassiness at bay. Along with reducing fading, it nourishes, strengthens and protects locks.

It features SmartRelease Technology, an innovative liposome system that delivers a continuous barrage of benefits. A blend of monoi and tamanu oils provides ultimate hydration to reduce frizz, rev up the shine and protect locks from styling and environmental damage.

This rich formula also harnesses the power of arginine, which is found in amino acids. It penetrates each strand to restore hair health and elasticity.

Formulated for use with all hair types and textures, this conditioner is safe for daily use. It has the added benefit of detangling hair, making styling easier and less harmful.

Protective lipids in the Defy Damage Protective Shampoo improve the condition of hair while enhancing defenses to chemicals, heat and ultraviolet light. The amino acid arginine is present in the form of a smart-bonding molecule for resilience and prolonged color vibrancy. Keratin also works to fortify strands. This formula features rosehip oil and moringa seed oil, both of which are rich sources of antioxidants, vitamins and minerals. This shampoo is formulated without sodium lauryl sulfate or sodium laureth sulfate.

Apply Defy Damage Protective Shampoo to wet hair, lather and rinse. To further enhance the strength of bonds, follow with Protective Conditioner. Deep condition hair with extensive damage using the Defy Damage Masque. Apply Protective Shield to strands prior to heat styling or sun exposure.

This developer is gentle, reducing the amount of stress that hair goes through during the dyeing process. The pH controlled formula is crafted specifically for being mild on hair and minimizing damage. Healthy hair holds color better and looks more radiant than unhealthy hair that was treated with harsh products.

It is important to take care of the scalp just as much as you take care of the hair shafts because a healthy scalp means healthy hair. Dyeing can put skin through a lot, which is why this developer features squalane. This ingredient moisturizes skin while also nourishing hair, leaving it soft and luxurious.

A key feature of this developer is its ability to mix effortlessly and quickly, making the hair dyeing process that much easier.

Moisture and nutrients replenish thirsty, brittle follicles. This shampoo starts at the cuticles, replacing valuables nourishment. Keratin provides necessary protein, adding back strength and vitality. Evening Primrose oil offers Omega-6 and Gamma Linolenic Acid, increasing shine and durability. Guavajava Fruit Extract infuses strands with Lycopene and antioxidants which fight against harmful UV rays.

Designed with SmartRelease Technology, this formula does more than clean and repair. It protects from future issues, allowing you to continue enjoying healthy, vivacious hair. Continue styling without fear of future concerns. Hair remains soft, luxurious and brilliant.

Joico K-Pak Intense Hydrator uses its unique formula to richly nourish hair that is dry and damaged. Though some treatments leave hair still feeling dry and crunchy and others may leave hair feeling weighed down, this treatment will thoroughly moisturize your hair and give long-lasting results without making your hair less volumized.

Joico is an innovative company that combines high-quality ingredients with the latest technology and research to bring consumers amazing haircare products. The company strives to make products that make hair feel and look its healthiest. Joico is also committed to making environmentally-conscious choices when it comes to producing and packaging their products.

This treatment can rejuvenate hair of all types. Apply this luscious treatment after shampooing and let Joico K-Pak Intense Hydrator bring your hair back to life.

The patented dye bonds with the hair’s natural melanin for color that truly lasts. The proprietary XtraBond Dye technology and QuadraBond Peptide Complex stabilize the color molecules for adhesion to hair for the most intense and vivid red color. The Peptide Complex includes African Manketti Oil to repair, nourish and condition hair to boost color durability.

Mix in a 1 to 1 ratio with either 10 or 20 Volume Veroxide and process from 30 to 45 minutes. Mix with hues from the Vero K-Pak Age Defy or Natural lines to cover hair that is over 25% gray. Wash out the Xtra Red with the Vero K-Pak Color Therapy shampoo. Rinse and towel blot.

Finer hair strands tend to become more easily tangled both while washing and just through experiencing all of the day’s activities. Joico’s effective hair moisturizer exponentially assists with this common hair woe through acting as a detangler that allows for the gentle separation of strands as you brush and style, minimizing pulling, tugging and additional damage.

JOIFULL is a lightweight hair nourisher that won’t weigh down tresses on the lookout for extra body. Bamboo extract and rice protein come together in the conditioner to thicken each strand, produce glorious shine and build your hair’s strength. Packed with potassium, protein and magnesium, exotic lotus flower imparts hair with a healthy glow and adds elasticity to strands so they can bounce back from everyday styling with ease.