Joico Defy Damage Protective Shampoo 10.1 oz

Strengthen vital bonds with Joico Defy Damage Protective Shampoo, 10.1 oz. This shampoo for damaged hair gently cleanses away impurities while providing nourishment. A Smart Release system enhances overall shine and strength for hours after application.

Protective lipids in the Defy Damage Protective Shampoo improve the condition of hair while enhancing defenses to chemicals, heat and ultraviolet light. The amino acid arginine is present in the form of a smart-bonding molecule for resilience and prolonged color vibrancy. Keratin also works to fortify strands. This formula features rosehip oil and moringa seed oil, both of which are rich sources of antioxidants, vitamins and minerals. This shampoo is formulated without sodium lauryl sulfate or sodium laureth sulfate.

Apply Defy Damage Protective Shampoo to wet hair, lather and rinse. To further enhance the strength of bonds, follow with Protective Conditioner. Deep condition hair with extensive damage using the Defy Damage Masque. Apply Protective Shield to strands prior to heat styling or sun exposure.